Proposition & Location Strategy

The chain’s 'offer' as compared with its competitors is evaluated. Strengths and weaknesses are pinpointed and an evaluation of the changes required is given. 

This can include the online offer, customer experience, merchandising, and omni-channel services. Strengths and weaknesses are pinpointed, an evaluation of the changes required is given and what these changes can potentially contribute to overall profit is also examined. Recommendation always take into consideration both the current the economic climate as well as multiple possible future climates. The location practice advices on the best number of stores and the size of each in order to maximise sales and profit return. The international practice undertakes all international expansion projects, thus minImising the risk and maximising the return on investments in new markets.

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