Customer Profiling

A description of the center’s visitors in geographic and socio-economic terms (age, gender, social class) is the bare minimum that any center should know for targeted and efficient marketing activities.

In addition, criteria such as how visitors' needs differ from non visitors, also facilitate the creation of product, service and marketing opportunities.

Case Study:

Six months after the opening of a new shopping center, visitation levels were lower than the owner company’s expectations and tenant vacancies began to emerge. A customer profiling survey was conducted to understand the differences between users and non users, to determine the potential causes of low visitation and to provide specific solutions. The results indicated clear reasons and solutions for the low visitation figures and also provided useable data for leasing material.

In order to maintain confidentially case studies do not refer to client names or projects

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